of the time, Google rewrites a page’s title tag to better match the query.
AI, Cloud & Digital Transformation Experts | Genesis Digitech
Genesis Digitech
SEO (Search engine optimisation)
Search Engine Optimization Powerful SEO strategies bring net-new users to your website, users that are already looking for your products and services and likely ready to convert. We leverage proprietary technologies and a proven process designed to scale.
It’s a long hike to the top of the results, and staying on top can be challenging. We craft and execute SEO strategies that build trust with both the audience and the engine algorithms, ensuring long-lasting results.
+68%
of all online experiences begin with a
search engine.
+0.63%
of Google searchers click on results from the second page.
+15%
of all Google searches are new, have never been done before.
+33%
An award-winning search engine optimisation process proven to drive results.
We understand exactly what search engine algorithms and LLM’s look for, and we’ve crafted a proven, data-driven process designed to boost your pages to the top of search results—and keep them there.
Technical
We make sure users and bots can access your site quickly and efficiently.
Relevancy
We make sure your content aligns with the engines’s perception of intent.
Authority
We make sure people are talking about you, engaging with your content and sharing your information.
Boost your organic visibility, traffic and conversions.
Technical SEO acts as the foundation for organic search success. Even the most informative and engaging content can’t be ranked well if search engine bots can’t find and understand it. By following our technical SEO best practices, you can ensure your website is crawlable, indexable, and mobile-friendly, paving the way for search engines to effectively analyze your content and potentially place it in relevant search results.
Any comprehensive SEO strategy requires competitive analysis. By meticulously dissecting your competitors’ SEO tactics, including keyword targets, content themes, and backlink profiles, you glean invaluable insights to propel your own strategy forward. Furthermore, uncovering their vulnerabilities empowers you to capitalize on opportunities they haven’t yet secured. This multifaceted approach equips you with a data-driven roadmap to surpass competitors and achieve prominent rankings in the search engine results pages (SERPs).
Keyword research unveils the specific search terms and phrases that your target audience utilizes to find information related to your industry. By understanding search intent, you can tailor your content to address their specific needs and queries. High-volume keywords might indicate broad informational searches, while long-tail keywords with lower search volume can often reveal users with purchase intent. Data from any existing paid search campaigns can illuminate valuable insights into user behavior and keyword performance. By cross-referencing paid search data with organic search research, you can identify high-converting keywords that may not have been previously considered. This comprehensive approach to keyword research ensures your website ranks for the terms that are most likely to convert visitors into qualified leads or customers.
For websites with a significant amount of content, template optimisation offers a powerful SEO advantage. This approach streamlines the process of implementing best practices across numerous pages. By creating templates that dynamically insert relevant content into crucial SEO elements like titles, headings, and meta descriptions, you ensure consistency and efficiency. This saves time and resources while guaranteeing that critical SEO factors are addressed for a large swathe of your website, ultimately improving your overall search ranking potential.
Local search engine optimization is an essential strategy for businesses with brick-and-mortar locations. It increases visibility within local search results, attracting customers actively searching for products or services nearby. By optimising your Google Business Profile and maintaining accurate listings across local directories, you can ensure your business appears in map searches and local packs, driving crucial foot traffic and leads directly to your physical location.
Ignoring YouTube is a missed opportunity for many businesses. As the second largest search engine in the world, it offers a massive platform to reach new audiences. Optimising your YouTube videos increases their discoverability, not just within YouTube itself, but also in Google. If optimised, your videos can appear as results in the SERPs, grabbing valuable space and user attention. These results allows businesses to engage users in a compelling way, potentially leading to increased brand awareness, website traffic, and ultimately, conversions.
FAQ's
How do you ensure efficient SEO across large websites without sacrificing consistency?
We implement template optimization, enabling best-practice SEO elements—like titles, headings, and meta descriptions—to be automatically applied across extensive page sets. This streamlines updates, enforces consistency, and unlocks scalable ranking improvements without requiring manual tuning for each page.
How do you safeguard organic performance during website migrations or redesigns?
We embed SEO best practices throughout migrations—mapping URLs, avoiding crawl errors, managing redirects carefully, and preserving backlink integrity. This ensures search engines and users retain access, protecting ranking and traffic during structural changes.
How do you boost local visibility and drive in-store leads?
We actively enhance Local search engine optimisation by optimizing your Google Business Profiles, maintaining accurate citations across directories, and ensuring inclusion in map packs. This approach drives targeted foot traffic and leads from consumers actively searching for local products or services.
How do you prepare our brand for AI-powered search and future organic visibility?
We deploy comprehensive AI‑search optimization aligned with EEAT—structuring content, schema markup, and author authority to be machine-readable. We increase offsite brand signals via digital PR and guest placements, then monitor AI referral traffic from tools like ChatGPT or Gemini to optimize for generative search results.